Day 1-
Today we had an intro to the white t-shirt project. We got
in to groups with people from graphics, fashion and LBM- this would mean that
we could use each other’s specialisms to contribute to the project.
We visited Dover Street Market later in the day- it was a
multi-level shop/gallery in which they presented clothing, shoes and
accessories. It was a really amazing place, the design of the shop was
phenomenal- each level took you on an adventure through various fashion styles.
I noticed that the environment was perhaps more important than the clothes
themselves. I reckon they could sell anything as long as they put the same
effort into the display- most of the clothes weren’t particularly fancy but
were priced very high.
We
discussed ideas we got from the market over lunch afterwards- the main thing we all took from the gallery was that the look of the same simple garment can be transformed depending on the environment it is placed in. We agreed to have a simple graphic on the t shirt similar to Comme des Garcons to give a solid brand identity and consistency between the images while retaining the whole simple white t-shirt feel.
Day 2-
Today we had a lighting workshop
As I have used studio lighting quite a bit before I spent the session helping the others out and working out complications with flash triggers.
We had a more in depth discussion about how we were going to shoot the photos and what graphics we would be using. We went through many ideas- having graphics on the t-shirt, no graphics, how will it be worn, location or studio etc etc
We played around in illustrator and on paper to test out different shapes/colours for the logo
We settled on a simple design in black.
Looking at editorials in Vogue
Decided to do images as if they were in a magazine- mixture of single and double page spreads.
I found it challenging as everyone had very different opinions and it was sometimes quite hard to come to a decision.
After the uni day I went to scout out various possible
locations for our shoot: Canary Wharf, Green Park and ‘Winter Wonderland’ at
Hyde Park. I took a lot of test shots so when it came to the actual shoot I
would know what I particularly wanted.
Day 3-
Liverpool st + brick lane
Went to ‘Protein’ and had discussions with two
photographers (friends of Othello’s)- it was really interesting as they did
similar stuff to what I like. They talked a lot about what it was like to work
in a group situation in the real world and about the importance of teamwork. I
got a few of my questions answered.
I found brick lane really interesting- perhaps not the
location I would choose to shoot in for a personal project but it was still
very interesting.
Grace modelled for me so we could get to know the area
and have some shots to go by on our final shoot.
Deciding on how to print t-shirts. We discovered that
Ravensbourne does not do t-shirt printing and we would have to order special
transfer paper to achieve the closest effect. Paint seemed like the right
option, it would be easier to apply in small amounts and would give a nice
textural quality to the graphics- similar to comme de garcons.